Project Georgia


During the 5 days visit, besides meeting with Crystal representatives, Mr. Boudewijn Sterk (P&D Network) and Mr. Ton Merks (MIAN) held interviews with the Georgian Insurance Association, an extensive list of professionals and executives from the insurance sector, government officials, professionals from different micro finance organizations, representatives of international development organizations, the Dutch ambassador, the First Lady of Georgia and several of Crystal’s clients, in order to get a clear view of the Georgian economy, society, culture and insurance market.
During the second half of the visit, the delegation was joined by Ms. Lisa Beichl, who represented the Micro Insurance Innovation Facility of the International Labour Organization. Together with Ms. Beichl, an analysis of the operational and technical capacity of Crystal was made. As an expert in health insurance and healthcare strategies, Ms. Beichl provided valuable insights into the Georgian health insurance market.
Based on the gathered information, the delegation concluded there is strong demand amongst Crystal’s clients for a health and/or agriculture insurance product in Georgia. The P&D Network and MIAN are currently designing the proper strategy for Crystal on how to enter the Georgian insurance market. 
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